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  1. Integrity : Be Trustworthy & Transparent, Comply with Moral Codes, Obey The Law
  2. Leadership : Do The Right Things, Be Responsible & Accountable, Walk The Talk
  3. Excellence: Keep Trying & Never Give Up, Do What’s Best & Go Beyond Expectation, Confront Brutal Facts & Speak by Data
  4. Acceleration: Open Minded & Be Proactive, Do The Things Right, Keep Improving & Innovating in Every Aspect
  5. Discipline: Fanatic Discipline, Role Model, Commitment
  6. Synergy & Team Work: Respect Each Other, Think Win Win, Build Synergi